DIGITAL ADS

Display ads or Pay-Per-Click (PPC) ads are placed on relevant third-party websites. The three critical elements of a display ad are the image, message, and design.

READY -TO-USE

ASSETS

 DISPLAY AD

Video Ad

  • Suggested Use: Display Ad
  • Suggested Copy: Get a homeowners insurance quote in seconds using only an address.
  • Dimensions: Wide Skyscraper | 160 X 600

 

DISPLAY AD

STATIC AD

  • Suggested Use: Display Ad
  • Suggested Copy: Get a homeowners insurance quote in seconds using only an address.
  • Dimensions: Large Rectangle | 336 X 280

DISPLAY AD

STATIC AD

  • Suggested Use: Display Ad
  • Suggested Copy: Switching is easy, get a quote in seconds using only a home address.
  • Dimensions: 

 FACEBOOK | SOCIAL POST

video

  • Suggested Use: Free Post
  • Suggested Copy: Home Insurance, revolutionized. Get a quote today and make the switch in seconds.
  • Dimensions: 

 

DISPLAY AD

STATIC AD

  • Suggested Use: Display Ad
  • Suggested Copy: More people in your neighborhood are switching to Swyfft. Get a quote in seconds using only a home address.
  • Dimensions: Medium Rectangle | 300 X 250

FACEBOOK | SOCIAL POST

STATIC AD

  • Suggested Use: Free Post
  • Suggested Copy: Switching to Swyfft is fast, easy and well worth it, but don’t just take our word for it – see what others are saying. Make the switch in seconds and thank us later.
  • Dimensions: 

DIGITAL ADVERTISING 

BEST PLACES TO POST

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GOOGLE SEARCH ADVERTISING

Google Ads has led the industry and outperformed many rivals, winning its status as the current go-to online advertising tool. It can help you meet your marketing goals through both search and display networks.

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FACEBOOK ADS

Facebook ads offer unmatched access into niche interests and broad markets, and can also target demographics like age and region with precision. Focusing on audience targeting means your Facebook ads go beyond keywords.

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MS ADVERTISING ADS (FORMERLY BING)

MS Advertising ads operate similarly to Google, although their user base is smaller. Not all searchers stick with Google, which is why Bing claims the third largest share of the search market Your company can take advantage of this share in yoour advertising campaign.

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AMAZON ADS

Amazon is the third most popular advertising platform (behind Google and Facebook) and attracts a massive amount of consumers. For perspective, Amazon features more than 300 million active user accounts, plus more than 100 million Amazon Prime members. 

TIP 01

Try and link display ads to the correct information on your website, such as a landing page.

TIP 02

Try to avoid cliché marketing cries like “Buy Now!” or “Sign up Here”. Instead, try and get creative with your call to action. Click HERE for examples.

TIP 03

Always be testing. Google provides free tools to gauge the effectiveness of your display ads, offering information and insight. (BEGINNERS GUIDE)

SWYFFT BLOG

AGENT DIGITAL MARKETING CORNER

For more in depth how-to’s and guides check out our digital marketing corner on our blog to help you get started and make the most out of your digital marketing. 

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FACTS AND STATS

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GOOGLE ADS

Below is a list of Ad formats available in Google Ads for your display campaigns:

  • Leaderboard (728×90)
  • Banner (468×60)
  • Half Banner (234×60)
  • Button (125×125)
  • Skyscraper (120×600)
  • Wide Skyscraper (160×600)
  • Small Rectangle (180×150)
  • Vertical Banner (120×240)
  • Small Square (200×200)
  • Square (250×250)
  • Medium Rectangle (300×250)
  • Large Rectangle (336×280)
  • Half Page (300×600)
  • Portrait (300×1050)
  • Mobile Banner (320×50)
  • Large Leaderboard (970×90)
  • Billboard (970×250)

BING ADS

Below is a list of Ad formats available in Bing for your display campaigns:

EXPLORE THE NEXT SECTION

Explore our Demo Video Section with even more ready to use downloadable assets and examples at your fingertips.

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